Created by Jam in 2021, blacktoes is an independent creative label based out of Shanghai. Through original concepts, we create timeless work with our unique point of view and aesthetic.

blacktoes is running inspired, beyond running, it is originally coming from the running icon “black toenail”.

It is the legacy of hard training, the proof of relentless pursuit. We take it as a self-commitment and dedication to our goal. With this belief, we focus on creating work that can withstand time.

We take inspiration from culture and tell stories through different ideas and products. The creative team includes but is not limited to creative consultant, product designer, graphic designer, strategist, art director, musician, athlete, etc.

We believe #CreativesRunThisWorld.