Runners Never Graduate

The high school campus is the first place where Chinese kids meet running, but PE classes and physical examinations forced them to start running, so lots of people hated running at first.

When people grow up and leave campus, many of them gradually back to running and become addicted to it. You can learn all subjects in school, but running can teach you what we can’t learn in the classroom.

Running is a lesson that never ends, runners never graduate.

This is the first blacktoes®️ collaboration project ever. We did all the work including creative concept, product design, visual, marketing strategy, PR, etc. We made this happen in 13 months. It sold out in 52mins on DeWu(Chinese StockX).

Full Collection including shoes, apparel and accessorie.


OOH, West Nanjing Road & Huashan Road

Recreation by creatives around the world.
The Playbook 001