Jordan 30th Anniversary

Even if you don’t know the GOAT, you still can find spirit in you. We want to build a connection between the JORDAN brand and the younger generation of basketball players, the 30th anniversary is the best time to do it.

To celebrate the 30th anniversary of the JORDAN brand, we invite consumers to share their JORDAN spirit on social media and collaborate with famous Hong Kong designer, Michael Law,  who used these inspirations to create an amazing canvas wall filled with graffiti.

Now the piece is stored at Michael Jordan's house.

Role: Copywriter