Nike Rise Academy

Most Chinese young ballers love to play games to improve their skills, but training is the key to going to the next level.

We come to improve Chinese basketball players' games. So we built a basketball training system for them.

In short, RISE ACADEMY is a basketball version of NRC but trained by professional coaches.

As a basketball lover, I found there’s a basketball trick that everyone knows by heart,  but doesn’t act upon it: Fundamentals are the core of improvement.

Collaborated with the UX team closely, we designed a Wechat mobile training system to encourage players to understand the fundamentals of basketball. The tool allows users to also take ownership of their progress.

Role: Senior Creative