About Jam Li

Jam Li is a full-time creative & entrepreneur, part-time marathoner, and sometimes musician.

With over 10 years of experience in the creative industry, Jam helped different brands build up their voice and image, such as Apple, Airbnb, Nike, New Balance, JORDAN, Google, Beats by Dre, LEGO, Chanel, Xtep, etc.

Currently, Jam is running his own creative label blacktoes®️ independently in Shanghai. #CreativesRunThisWorld

Founder & Creative Director @blacktoes
2021.7 - present

Senior Creative @TBWA/Media Arts Lab
2019.6 - 2021.6

Creative Consultant@NIKE/Airbnb/LEGO/NewBalance
2018.6 - present

Senior Copywriter @R/GA
2015.11 - 2018.6

Copywriter @AKQA
2014.5 - 2015.11

Cannes, D&AD, OneShow, Clio, SpikesAsia, Ad Age Creativity Award, Webby etc.