The Road To HBL

Basketball is magic. It gives common memories and stories to most of Chinese high school students.

To introduce Nike High-school Basketball League, we created a digital experience that let everyone feels their high-school passionate age one more time, but in HBL. From players’ training days to the first game, all the up and downs, on court and off-court life, to give a first person narrative on what it's like to be a high school baller.

Character Design: Chinese Version SLAM DUNK:?

We break down the whole journey into different chapters and offered 2-4 options in each chapter. The story will be changed based on the reaction and choices you made during the experience. 11 chapters, 40 scenarios , over 144 different combinations and up to 700 different variations, so every story is unique.

1/144 Story

Role: Senior Creative