Nike Sneaker Slam

Sneaker means nothing without the story. Kids love kicks but few know the story behind these sneakers.

So our goal is to give Chinese sneaker-lovers a better experience about knowing the stories behind NIKE sneakers. We created the biggest sneaker festival(Online and Offline) in recent decades Shanghai.  

We selected 10 pairs of NIKE iconic kicks and wrote 100 stories about them after we broke them down. Through 3D modeling, the sneaker universe came alive. Consumers can discover how each pair of sneakers inspired the basketball culture and how each kick changed the game in China.

In the Sneaker Slam event, we gave a sneaker exhibition with these 10 shoes. Also gathered DJs, graffiti artists, rappers, dancers, and ballers to celebrate the sneaker culture, LeBron James is also in the crew : )

Role: Copywriter