Copy Writing

Rebranding for a Shanghai-based running brand. Helped them become the most popular local running brand in China.

The concpet of my first collaboration.

The manifesto for those who want to enjoy running more. New Balance 2023 Summer, Every Foot Deserves.

Runner vs Winter. New Balance Winter 2022 Campaign.

A paragraph for Black Toes Running Team. I think running is still a team sport. In my team, no one runs alone.

Adults & Kids manifestos for The North Face Summer 24.