Copy Writing
Rebranding for a Shanghai-based running brand. Helped them become the most popular local running brand in China.
![](https://freight.cargo.site/t/original/i/d9e318227207f9daba01c195744c215c23bddeddf88565747d7f15d97301f3b7/-1-2-1.jpg)
The concpet of my first collaboration.
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The manifesto for those who want to enjoy running more. New Balance 2023 Summer, Every Foot Deserves.
Runner vs Winter. New Balance Winter 2022 Campaign.
![](https://freight.cargo.site/t/original/i/9a90da4d29c1fbe4eec7d79782f37482cb5a9a4b36632d309e50c55494f76223/-1-2-2.jpg)
A paragraph for Black Toes Running Team. I think running is still a team sport. In my team, no one runs alone.
Adults & Kids manifestos for The North Face Summer 24.
![](https://freight.cargo.site/t/original/i/e274f318f78693503fbda5966bfad5ede25826ef2e1cf796d2411c25259d3943/TNF_SS24_Manifesto_Adult.jpg)
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