Jam Session

by Jam Li

Creative / Entrepreneur / Runner /

About

blacktoes®️

Runners Don’t Care
Runners Never Graduate
Have A Good Run
Run Like A Pro
2022 SHM Run 021
FW21 Warm-Up Project
FW22 Creative Collection
FW24 Long Distance Runner

Selected Work

Fender Stratocaster 70th Anniversary
Nike Rise 2.0
A Fruit Brand
New Balance Winter Pack
New Balance Summer 2023
The Road to HBL
The North Face Summer 24
The North Face Summit Book
Nike Rise Academy
Jordan 30th Anniversary
Nike Sneaker Slam
Nike HTMiD

Copy Writing

BlackToesRunningTeam

Instagram︎

Contact ︎

Runners Don’t Care

Whatever the marathon takes, runners don’t care.

A love letter to Shanghai and runners who live in the city. The original idea was presented to Nike Running team for 2024 Shanghai Marathon project last summer. But they didn’t buy it so I produced by myself:)

We made our first POPUP store during the 2024 Shanghai Marathon weekend and met runners around the world.

Lookbook

Products

POPUP

Font Design

@runners_highest (your favorite running influencer’s favorite) reposted it

The ORIGINAL concept from Nike presentation deck:)