New Balance WInter Pack 2022

Winter is tough, but runners are even tougher than winter.

In the winter of 2022, we created a campaign for New Balance which helped the brand its image in the running market in China.

Through this campaign, we focus on the relationship between sports and seasons. We want to tell runners that instead of fighting against winter, it’s better to take advantage of it to make themselves stronger. 

Role: Creative Director