Run Like A Pro

PRO is not about the title, it’s about the mindset.

This is our first footwear product collaboration ever.

We redesigned Xtep 160X Pro in a fresh way with the concept “Run it until earn it”: compare the pair of white shoes to toes, the more you run, the darker the toes will be. So we produce total WHITE running shoes(Even other brands still prefer neon color tones)

The whole idea runs through product design to GTM communication.Through the film, we want to express our POV : even without the identity of Pro, you still can run like Pro.

Xtep Pro athlete Wu Xiangdong(PB 210, top5 of China) said it is the best film that Xtep has ever made: