Nike HTMiD

To celebrate the birth of one of the most classic NIKE shoes - AIR MAX, NIKE collaborated with 3 iconic designers H-T-M (Hiroshi Fujiwara, Tinker Hatfield, Mark Parker), and launched 3 pairs of uniquely designed shoes on 26th March 2016.

For that moment, we create an entertaining experience for NIKE fans through an HTML5 experience to tell the story of the 3 iconic designers and their shoes, as well as give Chinese consumers a new way of creating with NIKE I.D.

Role: Creative